Gate-Fold Defined

Half-Fold Brochure Defined

Half-Fold Brochure Defined
  • A half-fold brochure–also known as a book fold brochure–is constructed by folding an 8.5” x 11”, 8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper once, creating two equal halves.
  • The half-fold brochure is popular among marketing professionals for the flexibility of its format.
 

Half-Fold Brochure Panels & Pages

  • Panels are two-sided sections of the final printed brochure, and a half-fold brochure has two panels.
  • A page is one side of a brochure panel, and a half-fold brochure has four pages.
  • For half-fold brochures, the inside right panel folds to the left, forming a cover on top.
  • Two pages are normally used for content, reserving the front page for the cover and the back page for company information.
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