The Only Yoga Studio Marketing Guide You Need

1 Yoga studio startup information

Contemplating a yoga studio startup? Thinking about transforming your yoga studio business? The following tips will put you on course for success. Start by deciding what type of yoga studio you want to own. The type of studio you choose will have a direct impact on your startup and operational costs.

Examples include:

Yoga classes in

public establishments

• Breweries or wineries
• Libraries and museums
• Coffee shops, restaurants
• Retail stores
• Vacant real estate
• Places of worship
• Farmers markets
• Clubs or bars

• 

  Yoga with pets

• 

  Anti-gravity yoga

• 

  Mobile yoga classes

• 

  Yoga for children

• 

  Prenatal yoga

• 

  Yoga retreats

• 

  Yoga therapy

• 

  Yoga franchises

Your startup and operational costs will vary depending on which type of yoga studio you start.

Profitable Venture ]]> lists key expenses for yoga studio startup costs ]]> and estimates you need $1 million to set up a medium scale, standard yoga studio and $250,000 to $500,000 to set up a small studio. Profitable Venture states $100,000 as the average cost of purchasing a yoga studio franchise and mentions these well-known franchising companies:

Inc. offers a ]]> range of $10,000 to $400,000, ]]> stating that rental and retail purchase costs in your area drive the fees of opening a yoga studio. Inc. also suggests that a room in the studio of an existing practice can be rented for $500 per month.

A mobile yoga studio or yoga classes held in public places can be started and operated for significantly less; all you need are some business cards and a Facebook page to get started.

IBISWorld states that startup costs are labor intensive as ]]> wages make up 29.7% of revenue,]]> mentioning that many studios pay employees additional amounts based on volume of clients generated. Of course, as a solo yoga instructor you do not need employees.

Ultimately, you won’t know your startup costs until you do your research, and the best way to do that is to develop a business plan.

Use your yoga studio business plan to help you delineate what type of studio you’ll start, what your costs will be, what your operational costs will be, and to develop a marketing strategy outline.

Like your startup and operational costs, how much money your studio makes depends on what type of yoga studio business you own. A keen business sense will increase your chances for success: you need to be able to run a first-class facility and sell classes or memberships. Adding ancillary items, such as merchandise and supplements, can add considerably to your profits. Your business plan will help you project expenses, revenues, and net income.

HowtoStartanLLC.com states that a studio running three classes a day with an average of 10 students in each class can ]]> generate more than $100,000 annually.]]> According to Inc.com, ]]>new teachers make $20,000 to $40,000 per year.]]>

Glassdoor.com gives the ]]> average yoga teacher salary as $50,800 annually.]]>

Of course, you’re only limited by your ability to market your company’s products and services. Knowing how to successfully market your yoga studio market leads to a thriving business!

2 Yoga studio branding and design

Developing a concrete brand image is central to channeling what your yoga studio represents, who your members are, and what benefits you can offer. You have well-defined niche possibilities and an easy-to-target audience; however, you're also faced with considerable competition. Here's what you need to know about branding your yoga studio for success.

When you have a well-defined market like the yoga market, branding is critical to success. It’s important to let your prospective clients know what makes you unique and what you can offer to enhance not only their physical health, but also their sense of fulfillment.

To that end, you need to develop a branded image that demonstrates how you are different from and better than the competition. You can then promote your company with this brand image to win over your specific market segment.

Identifying your branded image takes research and commitment. Start by learning as much as you can about your customers and about your direct competition. What’s missing that your customers want and need? What can help you inspire and motivate your customers to use your yoga studio to make positive changes in their lives?

Your studio might follow the philosophies of a specific yoga discipline, or you might cater to a demographic such as seniors, pregnant women, athletes, children or another market segment. You might offer group retreats or therapy. Your focus could be improving whole lifestyles or flexibility, balance, or stamina.

Yoga Disciplines

Make a list of things that describe who you are, what you do, and how you do it. Choose your niche based on what you like to do, what is likely to succeed in the marketplace (based on your research), and what you believe you can beat your competitors in. Next, list all the words that describe your specific market segment and come up with a unique name and tagline for your yoga studio.

Skilled graphic design can transform your yoga studio's branded identity from a written concept to a visual motivator.

Create a logo that that emphasizes your brand colors, fonts, and other design style guidelines. You want potential customers to see your logo at a glance and feel that you're the perfect place to go to for their yoga experiences and classes.

All your marketing materials should follow your style guide and ensure quick brand recognition. When you achieve this, you've established a powerful yoga studio brand identity.

Yoga studio logos

4 Yoga studio marketing: copywriting

Powerful copywriting motivates clients to visit your website, pick up the phone and sign up for yoga classes, or pick up the gym bag and head over to your studio. Here's what you need to know about how copywriting plays a role in your yoga studio marketing strategy.

Strong headlines command attention and motivate recipients to read the rest of your marketing copy. Write headlines that play on customers’ desires, fears, and emotions. Include a major benefit, unique selling point, and exclusive offer in your headline to create a sense of urgency.

What in it for your customer? What will they get if they respond to your marketing materials? It’s important to spell out customer benefits to create desire.

Free classes, discount “buddy packs,” discounted services and contests, and other offers such as these can bring customers in droves.

A call to action tells your customers exactly what they need to do next to take you up on your offer. Be very specific and provide several ways to respond (call a phone number, visit a website, visit your studio, etc.).

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