So you're a small business and you read into the hype that postcards remain some of the most cost-effective and successful marketing tools available to small businesses today. You designed some...

Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult...

One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services are...

Direct marketing with print media is quickly becoming a lost art in some sectors of the marketplace. With everything moving toward the Internet and instant-information sources, some businesses may...