When planning a direct-mail marketing campaign, every company has two primary goals: Reaching a large target audience and keeping costs as low as possible. One of the best ways to accomplish both of...

If you engage in direct-mail marketing, you undoubtedly have a well-targeted mailing list of potential customers that you send postcards, brochures, newsletters, catalogs and other marketing...

Direct marketing is a science, there's no doubt about it; and attempts to circumvent the natural sales process are by and large rewarded with little to show. Certain tenets dictate direct...

Postcard marketing remains one of the best ways to earn new business, because it is so cheap and super effective. If you're not getting the results you want from your postcard direct-mail...