Holiday and specials

Categories

Holidays and Special Events

Meet & Learn

Online Tutorials

Partnership Programs

Design & Printing

Small Business Marketing

Resources

Direct-Mail Add-ons That Increase Response Rates

Direct-Mail Add-ons That Increase Response Rates
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
When done right, direct-mail marketing can be extremely effective in expanding any business' customer base. The first goal of any print marketing strategy is always getting your customers to take...
Read full story

Working with List Brokers

Working with List Brokers
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're going to send a direct-mail postcard, brochure, flyer, catalog or other promotional piece, a list broker can help you find the perfect mailing list. Unfortunately, many small businesses...
Read full story

How to Market Your Business for Free

How to Market Your Business for Free
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Every business has sought free ways to market. Some have expended a sizable amount of time and energy to market for free. The incredible thing is that free marketing strategies have been under...
Read full story

Five Steps to a Great Mailing List

Five Steps to a Great Mailing List
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Whether you're a seasoned marketer or just started studying marketing, you probably know the golden rule of direct-mail marketing: 40/40/20. For the uninitiated, this simply states the theory...
Read full story

Five Direct-Mail Strategies You Can't Ignore

Five Direct-Mail Strategies You Can't Ignore
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate - and how blissfully amazing it is when you...
Read full story

Cheap Direct-Mail Marketing Options

Cheap Direct-Mail Marketing Options
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
When the economy is slow, smart businesses know the time is ripe to push marketing campaigns to the max. A sluggish economy forces many companies to scale back their marketing efforts, presenting...
Read full story

Creating Successful Mailing Lists

Creating Successful Mailing Lists
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're familiar with the 40/40/20 rule of direct marketing, then you know how important mailing lists are to your success. For the uninitiated, the 40/40/20 rule of direct marketing states...
Read full story

Secrets to Direct-Mail Copywriting

Secrets to Direct-Mail Copywriting
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
A picture might be worth a thousand words, but it is your copy — the words that make up your sales pitch — that will have the biggest impact on your direct-mail marketing success. That...
Read full story

Using Direct-Mail Marketing to Get Customers

Using Direct-Mail Marketing to Get Customers
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Utilizing direct-mail marketing to acquire new customers is one of the best ways to efficiently grow your business without breaking the bank. Here are a few tips on how to do it right:Find your...
Read full story

Direct-Mail Techniques That Work

Direct-Mail Techniques That Work
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Even if you're relatively new to marketing, you probably know that effective direct-mail promotions weigh features and benefits, provide an offer and deliver a call to action. At the most basic...
Read full story

Pages