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Finding an All-In-One Designer, Printer and Mailer

Finding an All-In-One Designer, Printer and Mailer
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Developing a direct-mail marketing campaign can be an arduous process, especially when it comes to getting your designers, printer and mailer in sync. Your design has to work with your copy, which...
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Direct-Mail Add-ons That Increase Response Rates

Direct-Mail Add-ons That Increase Response Rates
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
When done right, direct-mail marketing can be extremely effective in expanding any business' customer base. The first goal of any print marketing strategy is always getting your customers to take...
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Working with List Brokers

Working with List Brokers
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're going to send a direct-mail postcard, brochure, flyer, catalog or other promotional piece, a list broker can help you find the perfect mailing list. Unfortunately, many small businesses...
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How to Market Your Business for Free

How to Market Your Business for Free
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Every business has sought free ways to market. Some have expended a sizable amount of time and energy to market for free. The incredible thing is that free marketing strategies have been under...
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Five Steps to a Great Mailing List

Five Steps to a Great Mailing List
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Whether you're a seasoned marketer or just started studying marketing, you probably know the golden rule of direct-mail marketing: 40/40/20. For the uninitiated, this simply states the theory...
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Five Direct-Mail Strategies You Can't Ignore

Five Direct-Mail Strategies You Can't Ignore
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate - and how blissfully amazing it is when you...
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Cheap Direct-Mail Marketing Options

Cheap Direct-Mail Marketing Options
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
When the economy is slow, smart businesses know the time is ripe to push marketing campaigns to the max. A sluggish economy forces many companies to scale back their marketing efforts, presenting...
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Creating Successful Mailing Lists

Creating Successful Mailing Lists
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're familiar with the 40/40/20 rule of direct marketing, then you know how important mailing lists are to your success. For the uninitiated, the 40/40/20 rule of direct marketing states...
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Secrets to Direct-Mail Copywriting

Secrets to Direct-Mail Copywriting
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
A picture might be worth a thousand words, but it is your copy — the words that make up your sales pitch — that will have the biggest impact on your direct-mail marketing success. That...
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Using Direct-Mail Marketing to Get Customers

Using Direct-Mail Marketing to Get Customers
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Utilizing direct-mail marketing to acquire new customers is one of the best ways to efficiently grow your business without breaking the bank. Here are a few tips on how to do it right:Find your...
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