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Direct-Mail Techniques That Work

Direct-Mail Techniques That Work
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Even if you're relatively new to marketing, you probably know that effective direct-mail promotions weigh features and benefits, provide an offer and deliver a call to action. At the most basic...
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Measuring Response for Direct-Mail Campaigns

Measuring Response for Direct-Mail Campaigns
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Direct-mail campaigns have withstood the test of time to become a tried-and-true staple of effective business marketing. As you know, developing high-conversion promotional pieces is the key to...
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The Economics of Direct-Mail Marketing

The Economics of Direct-Mail Marketing
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
They say it takes money to make money, and this is something all companies understand when it comes to advertising costs. If consumers don't know what you have to offer, you'll waste a lot of...
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Direct-Mail Marketing 101

Direct-Mail Marketing 101
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're new to direct mailing, you might be thinking that the various aspects of a successful campaign are overwhelming. True, there are a lot of considerations when planning a profitable...
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Integrated Direct-Mail Marketing Campaigns

Integrated Direct-Mail Marketing Campaigns
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
The prevalence of the Internet — and web surfers — has unleashed a stampede toward online advertising. Naturally, this has impacted budgets and, in some cases, businesses have reduced...
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10 Direct-Mail Marketing Tips

10 Direct-Mail Marketing Tips
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Direct-mail marketing can be expensive, though a successful campaign can quickly and easily offset those costs and skyrocket business profits. That's why so many companies take advantage of the...
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Highlight Powerful Copy with These Design Tips

Highlight Powerful Copy with These Design Tips
in Design & Printing, General
Excellent design draws attention, sets a tone and makes an impression. Compelling copy informs, creates desire and motivates action. In tandem, design and copy are powerful forces that influence...
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Five Popular (and Functional) Design Techniques

Five Popular (and Functional) Design Techniques
in Design & Printing, General
Graphic design is more than just looking great - it's about helping readers find what they're looking for, displaying important information and motivating a response. Here are five popular...
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Designs Inspired by Nature's Beauty

Designs Inspired by Nature's Beauty
in Design & Printing, General
If you're ever stuck for inspiration, take a stroll in the woods, a swim at the beach, a climb at the cliffs-anything in nature. Mother Nature is the master of design, fusing form and function in...
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Five Tips for Food Product Label Design

Five Tips for Food Product Label Design
in Design & Printing, General
Designing food product labels can be both exciting and challenging. The fun is in creating a great design that captures the essence of the food and the company behind it. The challenge is in crafting...
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