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Five Business Partners You Need

Five Business Partners You Need
in General, Small Business Marketing
Creating and growing a successful business is difficult work, even in a good economy, but the task is made more difficult during times of sustained slowdown such as we are currently experiencing. All...
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Six Ways to Improve Your Brand Awareness Today

Six Ways to Improve Your Brand Awareness Today
in General, Small Business Marketing
Every business owner should be on the constant lookout for ways to improve their brand awareness and successfully target their preferred audience. As more and more businesses focus on establishing...
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What You Don’t Know About Online Design Templates

What You Don’t Know About Online Design Templates
in Design & Printing, Printing Techniques, General
If you're a small business that uses print marketing materials to promote your brand, products and services, you've undoubtedly seen online design templates for brochures, postcards, catalogs...
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What Is UV Coating?

What Is UV Coating?
in Design & Printing, Printing Techniques, General
What is UV Coating (and Why Do You Need It)?UV coating is an excellent way to make your print marketing materials stand out: UV coating provides a brilliant glossy sheen to your business cards,...
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Six Free Graphic Design Resources You've Never Heard Of

Six Free Graphic Design Resources You've Never Heard Of
in Design & Printing, General
Smart graphic designers are always on the lookout for new graphic design resources that will help them become better and more efficient designers. Everything from color scheme pickers to customer...
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Print Marketing Ideas for Web-Based Companies

Print Marketing Ideas for Web-Based Companies
in General, Small Business Marketing
Some of the web's power hitters continue to take advantage of a powerful marketing strategy that many web-based companies ignore: print marketing. Small web-based businesses, in particular, often...
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Five Giveaways Your Customers Will Use

Five Giveaways Your Customers Will Use
in General, Small Business Marketing
You know that customers love free giveaways, but do you ever feel like you're giving stuff away and getting nothing in return? You're not alone - many entrepreneurs and marketers are at a...
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What Paper Should I Print On?

What Paper Should I Print On?
in Design & Printing, Printing Techniques, General
You've got an incredible offer, the perfectly primed mailing list, and the design can't be beat - unless you print on the wrong paper. When it comes to direct-marketing printing, the wrong...
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How Do I Make a Mailing List?

How Do I Make a Mailing List?
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
The quality of your mailing list is vital to the success of any direct-mail marketing campaign. It's estimated that as much as 40 percent of your overall success is directly contingent on this...
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40/40/20 Rule of Direct-Mail Marketing

40/40/20 Rule of Direct-Mail Marketing
in Design & Printing, Direct-Mail Marketing, General
Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. Great layout and design alone, however, won't propel your direct-...
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