The passage of school levies is vital to local education, and if you serve on a school levy campaign you know that you often have to pull a lot together in a relatively short amount of time - mostly...

A successful political campaign wins the hearts of a broad range of voters through a carefully crafted marketing strategy. In today's fast-paced, not-enough-hours-in-the-day world, many voters do...

When you think of holiday marketing, what comes to mind? Probably sleigh bells, Santa Claus and snowballs with a reindeer or some eggnog thrown in for good measure. Everyone knows that Christmas is...

Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...