Now that most marketers have, at the very least, dabbled in online ad placement, one thing has become apparent: the honeymoon is over. Temporarily viewed by some as a replacement for offline printing...

Have you ever considered promoting your customers in catalogs and postcard mailers? If not, you should. It's a great way to build customer relationships, loyalty and earn more customers....

Trade shows, conferences and seminars provide excellent opportunities to learn about new industry innovations, connect with other professionals and market your products and services. If your company...

You've just returned from a successful trade show, conference, seminar or other event. You made new connections, collected many leads and landed several sales. Great! Now, the real work begins....