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Top 5 Booklet Blunders

Top 5 Booklet Blunders
in Design & Printing, Small Business Marketing, Catalogs/Booklets
Booklet printing is one of the best ways to showcase a particular company, product or service. With more pages than a brochure, but just as handy for on-the-spot sales pitches, booklets are packed...
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Catalog or Booklet?

Catalog or Booklet?
in Design & Printing, Small Business Marketing, Catalogs/Booklets
You have a great range of products or services and you want to launch a direct- mail marketing campaign, but you don't know if you should print and mail a catalog or a booklet to your targeted...
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Pros and Cons of Catalog Cover Options

Pros and Cons of Catalog Cover Options
in Design & Printing, Printing Techniques, Catalogs/Booklets
Your catalog cover can say a lot about your company, intended or otherwise. That's why it's important to carefully consider what cover is best suited for your catalog. You want your customers...
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Pros and Cons of Booklet Cover Options

Pros and Cons of Booklet Cover Options
in Design & Printing, Printing Techniques, Catalogs/Booklets
When it comes to booklet printing, nothing is faster and more cost-effective than online printing. Whether you need 25 booklets printed or 25,000, you'll find better pricing and more options at...
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Area Guide Printing Trends

Area Guide Printing Trends
in Design & Printing, Printing Techniques, Catalogs/Booklets
Area guides are all the rage as fundraising tools for Chambers of Commerce, Visitor's Bureaus and even private organizations and individuals. Anywhere that brings in a good annual tourist count...
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Color Catalog Printing 101

Color Catalog Printing 101
in Design & Printing, Printing Techniques, Catalogs/Booklets
What quicker way to turn prospects into customers than by showing them all your products and providing a convenient ordering process with catalogs printed and delivered to their doors? Pull it off...
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Booklet Creator Software and Tips

Booklet Creator Software and Tips
in Design & Printing, Printing Techniques, Catalogs/Booklets
If you want to harness the power of booklet printing without the expense of hiring a designer, you'll need to choose a booklet creator software suited to your skill level and is capable of...
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Planning Your Mail-Order Catalog

Planning Your Mail-Order Catalog
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, Catalogs/Booklets
Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying...
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Direct-Mail Catalog Campaign Mistakes

Direct-Mail Catalog Campaign Mistakes
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, Catalogs/Booklets
Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly...
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Designing an Effective Direct-Mail Catalog

Designing an Effective Direct-Mail Catalog
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, Catalogs/Booklets
Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer...
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