With the right marketing strategy, direct-mail invitations can fill the house fast when you're hosting a business event. Seminar seats, conference chairs and trade show booths are routinely...

Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...

Developing a direct-mail marketing campaign can be an arduous process, especially when it comes to getting your designers, printer and mailer in sync. Your design has to work with your copy, which...

If you're going to send a direct-mail postcard, brochure, flyer, catalog or other promotional piece, a list broker can help you find the perfect mailing list. Unfortunately, many small businesses...