When the economy is slow, smart businesses know the time is ripe to push marketing campaigns to the max. A sluggish economy forces many companies to scale back their marketing efforts, presenting...

A picture might be worth a thousand words, but it is your copy — the words that make up your sales pitch — that will have the biggest impact on your direct-mail marketing success. That...

Even if you're relatively new to marketing, you probably know that effective direct-mail promotions weigh features and benefits, provide an offer and deliver a call to action. At the most basic...

They say it takes money to make money, and this is something all companies understand when it comes to advertising costs. If consumers don't know what you have to offer, you'll waste a lot of...