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Five Postcard Marketing Ideas for Today's Market

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Postcard marketing is one of the most efficient, cost-effective, and successful ways to increase your customer base and sales fast and easy. As one of the most reliable marketing methods, postcard marketing ideas abound; however, a few have withstood the test of time as proven postcard marketing ideas that work well when deployed for specific promotions and situations. The following five postcard marketing ideas are perfect for promoting your business, products, and services in today's market.

Postcard marketing idea #1: Promote a business event

Postcards are perhaps the best way to promote a business event because you can send them to a select target audience comprised of potential customers likely to want to attend. Postcards can serve as mini-flyers that detail the event and benefits of attendance. For example, a local radio station could announce a special broadcast from a local business parking lot. Postcards could be deployed to inform fans and potential customers of the broadcast and special prize giveaways for the event.

Postcard marketing idea #2: Limited one-time sales promotions

One effective marketing technique is to create a sense of urgency to entice customers to make a purchase within a specified time period. Multiple mailing lists keep a fresh supply of customers visiting your business. Select a one-time product or service to offer at a discounted price. Each week utilize one of the mailing lists to promote the same product to multiple customers. Create a sense of urgency with your postcard copy and couple it with a can't-refuse offer to attract a slew of customers.

Postcard marketing idea #3 Holiday greetings, birthdays, and special events

Holiday greetings, birthdays, and other special events are excellent prompts for postcard marketing. Use a postcard marketing promotion to offer a special item or service at a discount for traditional holidays; or, go the extra mile and offer a sample product or special gift for birthdays, anniversaries, and other major milestone special events.

Postcard marketing idea #4: Refer-a-friend incentives

Increase your customer base with a postcard marketing campaign that entices current customers to refer their friends and family members. For each referred friend, you can offer a special gift or discount to the person who made the referral. Even better, give both the referring party and the friend a special discount to double your business and increase word-of-mouth advertising.

Postcard marketing idea #5: Customer reward postcards

A bird in hand is worth two in the bush, and one of the most effective ways to increase customer loyalty is to make customers feel important and valued. Use postcards to promote a one-day only customer appreciation discount sale. Existing customers feel rewarded for their loyalty, and you can track your response rate by requiring that the postcards be brought along to redeem your special offers. This type of postcard marketing campaign is a great way to keep active customers happy and loyal and to reconnect with inactive customers who have been loyal in the past.