Freelance Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your freelance business and make it a success. Excellent copy is crucial to convincing customers that they're better off hiring a lone wolf (you) versus a medium-sized firm or corporation. Luckily, writing compelling copy for your freelance business promotions is easy if you follow four simple steps.

Craft a powerful headline - Your headline captivates your audience and pulls them in to your pitch. The most powerful headlines elicit emotions (happiness, fear, excitement) and introduce an incredible can't-refuse offer. Highlight your benefits - Don't forget to highlight your benefits alongside your features. Features are facts about your service, and benefits are how those facts help your customers. A freelance virtual assistant, for example, could say that she features 24-hour a day accessibility. The benefit is that the customer never has to wait for her response to a question.

Develop an incredible offer - Free add-ons, guarantees, steep discounts and other devices add value to your offer. Think like your customers to develop an offer they can't refuse, and thoughtfully consider what it would take for you to want to hire you.

Motivate with a call to action - Your call to action motivates customers to take the next step in the purchasing process. Create a sense of urgency with a time-limited offer, and give customers multiple ways to respond to increase your chances of yielding sales.

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