Photographer Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your photography business. A picture might be worth a thousand words, but you'll need more than beautiful photography to attract customers to your business. Excellent copywriting skills are essential to the success of any marketing campaign. Copywriting complements your photography because it tells customers how to feel and motivates them to take the next step in the purchasing process. The following details copywriting basics you can employ in your photographer marketing campaigns.

1. Craft a powerful headline -Your headline should be captivating, for sure, but it will be even more powerful if you can introduce a special offer and showcase why you're the best photographer for the job.

2. Highlight your benefits -Your body copy should expand on your headline by revealing the key benefit (or benefits) that set you apart from your competition and make you attractive to potential customers. Keep in mind that features are key points about your company, and benefits are how they help your customers.

3. Develop an incredible offer/make a poignant point -The quality of your offer is integral to your photography marketing success, so make sure it is good enough to be a must-have opportunity for clients. Your offer should be time-limited in order to get the best return on investment.

4. Motivate with a call to action - Never leave your customers hanging - always tell them precisely what they must do next to take advantage of your special offer.

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