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Six Mistakes to Avoid in Your Postcard Campaign
Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool....
Postcard-to-Landing Page Campaign Designs
Recent years have proven that postcard-to-landing page campaigns are both sales effective and cost efficient. As such, direct-mail postcards have become a favorite among marketers seeking to achieve...
Planning Your Postcard Marketing Campaign
Planning any direct-mail postcard campaign might seem like a daunting task, but with the proper strategy it can be easily accomplished. The primary goal of any marketing campaign is to locate and...
Direct-Mail Postcard Marketing Tips
Whether you're reconnecting with existing clients or expanding your customer base, direct-mail postcard marketing is one of the most efficient and cost-effective ways to reach the right people...
How to Market Your Business with Postcards
Marketing is a key factor to the success and continued growth of any business, and postcards are one of the most effective — and least expensive — ways to market your company's...
Bulk Mail and Direct-Mail Postcards
Many modern businesses have discovered the value of direct-mail postcards; however, marketing to a large target audience can become overwhelming when it comes to bulk mailing rates and services....
Driving Maximum Results via Low-Cost Direct-Mail Postcard Campaigns
When planning a direct-mail marketing campaign, every company has two primary goals: Reaching a large target audience and keeping costs as low as possible. One of the best ways to accomplish both of...
Bulk Mail Newsletters: Tips, Tricks and Traps
Bulk mail newsletters have many benefits, from helping you stay connected to your customers and branding your business for potential future customers to delivering direct-mail sales pitches and...
Get More Out of Your Direct-Mail Invitations
If you engage in direct-mail marketing, you undoubtedly have a well-targeted mailing list of potential customers that you send postcards, brochures, newsletters, catalogs and other marketing...
Direct-Mail Tips for Invitations
With the right marketing strategy, direct-mail invitations can fill the house fast when you're hosting a business event. Seminar seats, conference chairs and trade show booths are routinely...

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