Holiday and specials

Categories

Holidays and Special Events

Meet & Learn

Online Tutorials

Partnership Programs

Design & Printing

Small Business Marketing

Resources

Five Fatal Direct Marketing Mistakes

Five Fatal Direct Marketing Mistakes
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Direct marketing is a science, there's no doubt about it; and attempts to circumvent the natural sales process are by and large rewarded with little to show. Certain tenets dictate direct...
Read full story

Using Fear to Motivate Customers to Take Action

Using Fear to Motivate Customers to Take Action
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...
Read full story

Soup Up Your Postcard Marketing Campaign

Soup Up Your Postcard Marketing Campaign
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Postcard marketing remains one of the best ways to earn new business, because it is so cheap and super effective. If you're not getting the results you want from your postcard direct-mail...
Read full story

Finding an All-In-One Designer, Printer and Mailer

Finding an All-In-One Designer, Printer and Mailer
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Developing a direct-mail marketing campaign can be an arduous process, especially when it comes to getting your designers, printer and mailer in sync. Your design has to work with your copy, which...
Read full story

Direct-Mail Add-ons That Increase Response Rates

Direct-Mail Add-ons That Increase Response Rates
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
When done right, direct-mail marketing can be extremely effective in expanding any business' customer base. The first goal of any print marketing strategy is always getting your customers to take...
Read full story

Working with List Brokers

Working with List Brokers
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're going to send a direct-mail postcard, brochure, flyer, catalog or other promotional piece, a list broker can help you find the perfect mailing list. Unfortunately, many small businesses...
Read full story

How to Market Your Business for Free

How to Market Your Business for Free
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Every business has sought free ways to market. Some have expended a sizable amount of time and energy to market for free. The incredible thing is that free marketing strategies have been under...
Read full story

Five Steps to a Great Mailing List

Five Steps to a Great Mailing List
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Whether you're a seasoned marketer or just started studying marketing, you probably know the golden rule of direct-mail marketing: 40/40/20. For the uninitiated, this simply states the theory...
Read full story

Five Direct-Mail Strategies You Can't Ignore

Five Direct-Mail Strategies You Can't Ignore
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate - and how blissfully amazing it is when you...
Read full story

Cheap Direct-Mail Marketing Options

Cheap Direct-Mail Marketing Options
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
When the economy is slow, smart businesses know the time is ripe to push marketing campaigns to the max. A sluggish economy forces many companies to scale back their marketing efforts, presenting...
Read full story

Pages