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Planning Your Mail-Order Catalog
Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying...
Direct-Mail Catalog Campaign Mistakes
Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly...
Designing an Effective Direct-Mail Catalog
Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer...
Customizing Catalogs for Different Customers
Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You're sending your catalog directly to the customer, so they do not have to wade through...
How to Add Value to Direct-Mail Booklets
One way to get more mileage (and profit) out of your booklet is to add value to them - that is, making your booklets valuable to your customers. Here's a handful devices you can use to add value...
Product Catalogs: Tips, Tricks and Traps
Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have...
Mail-Order Catalog Printing Trends
The flood of online shoppers doesn't mean that there's no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena...
Using Simple Templates to Create Effective Direct-Mail Catalog Mailers
Business efficiency leads to business profitability, so whether you're new to graphic design or an experienced pro, you should always look for ways to make your business more efficient. Time is...
Cheap Catalog Printing for Direct-Mail Marketing
Cheap catalog printing is one of the best ways to run a direct-mail retail or wholesale business - in fact, many companies hang their hats on this marketing strategy alone. They depend on the power...
Anatomy of a Successful Brochure
Brochures are a marketing mainstay because they're highly effective in multiple applications. Leave-behinds, point-of-sales, direct mail, inquiry response, and sales support are all names for...

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