Video Game Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your video game. Together with your brand image and sales graphics, copywriting plays an integral role in motivating customers to purchase your video game. Simply looking cool isn't enough; you have to tell customers how awesome your game is in language they can understand and appreciate. Your video game copy should reveal a taste of what your customers will experience when they play your game. Here's what you need to know about copywriting for video game marketing.

Four steps for writing winning video game copy

1. Craft a powerful headline - Your headline should introduce a premise or relay your experience, and not just tell customers to try your game. Compare "Play Battleground Zero Today" to "The War Is Over ... But No One's Coming To Get You Out." Which one is more compelling as a headline?

2. Highlight your benefits - Again, this is about highlighting the experience of playing your video game, along with control or other game features that will make it new and unique to your customers.

3. Develop an incredible offer - Include a time-limited, money-saving offer that your customers won't want to refuse. Your headlines and benefits have created desire, and your offer will tell them that now is the time to satisfy that desire.

4. Motivate with a call to action - Your call to action will tell customers exactly what they need to do to take advantage of your offer.

Example video game poster copy (with image of character in battle):

The war is over, and you're left in a barren flatland still crawling with insurgents with a huge vendetta ... they want your blood. If you're going to make it out alive, you'll have to use your wits, your cunning, your strength and the full 360-degree cannon blaster powered by your point-and-shoot Wii remote. In Battleground Zero, it's every man for himself. Save yourself a copy today for just $49.95, a 20% discount, by visiting www.battlegroundzerofakevideogame.com.