When planning a direct-mail marketing campaign, every company has two primary goals: Reaching a large target audience and keeping costs as low as possible. One of the best ways to accomplish both of...

Even the most talented graphic designer can be prone to postcard design mistakes, especially if the designer in question loses sight of the end goal: to make sales. Despite often being referred to as...

Color postcards are vibrant, eye-catching, profit-pounding machines - a far cry from mundane black-and-white postcards. But just printing color postcards doesn't mean you'll pull in a huge...

What could be more important than postcard design? Postcards are one of the most affordable and highly effective direct-mail marketing strategies. Postcards work for every industry, business to...