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Creating Successful Mailing Lists

Creating Successful Mailing Lists
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're familiar with the 40/40/20 rule of direct marketing, then you know how important mailing lists are to your success. For the uninitiated, the 40/40/20 rule of direct marketing states...
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Secrets to Direct-Mail Copywriting

Secrets to Direct-Mail Copywriting
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
A picture might be worth a thousand words, but it is your copy — the words that make up your sales pitch — that will have the biggest impact on your direct-mail marketing success. That...
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Using Direct-Mail Marketing to Get Customers

Using Direct-Mail Marketing to Get Customers
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Utilizing direct-mail marketing to acquire new customers is one of the best ways to efficiently grow your business without breaking the bank. Here are a few tips on how to do it right:Find your...
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Direct-Mail Techniques That Work

Direct-Mail Techniques That Work
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Even if you're relatively new to marketing, you probably know that effective direct-mail promotions weigh features and benefits, provide an offer and deliver a call to action. At the most basic...
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Measuring Response for Direct-Mail Campaigns

Measuring Response for Direct-Mail Campaigns
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Direct-mail campaigns have withstood the test of time to become a tried-and-true staple of effective business marketing. As you know, developing high-conversion promotional pieces is the key to...
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The Economics of Direct-Mail Marketing

The Economics of Direct-Mail Marketing
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
They say it takes money to make money, and this is something all companies understand when it comes to advertising costs. If consumers don't know what you have to offer, you'll waste a lot of...
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Direct-Mail Marketing 101

Direct-Mail Marketing 101
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
If you're new to direct mailing, you might be thinking that the various aspects of a successful campaign are overwhelming. True, there are a lot of considerations when planning a profitable...
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Integrated Direct-Mail Marketing Campaigns

Integrated Direct-Mail Marketing Campaigns
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
The prevalence of the Internet — and web surfers — has unleashed a stampede toward online advertising. Naturally, this has impacted budgets and, in some cases, businesses have reduced...
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10 Direct-Mail Marketing Tips

10 Direct-Mail Marketing Tips
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, General
Direct-mail marketing can be expensive, though a successful campaign can quickly and easily offset those costs and skyrocket business profits. That's why so many companies take advantage of the...
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Envelope Printing Format for Direct Marketing

Envelope Printing Format for Direct Marketing
in Design & Printing, Direct-Mail Marketing, Direct-Mail Marketing, Envelopes
Direct-mail print marketing campaigns are popular ways to market your company. In fact, they can be so successful that some companies focus solely on this marketing method to produce profit. There...
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